Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
What is Brand Equity? | The Branding Journal
Adidas Brand Study
How Adidas is using creative narratives to build brand equity
Keller's Brand equity Model – CBBE Model - Brand Equity Pyramid
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
When it Comes to Brand Building, Awareness is Critical | Nielsen
How Much Are the Adidas Logos Actually Worth? – Footwear News
Adidas brand equity increases to over five billion euros
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
Part IV | Nike Vs. Under Armour
Adidas (Case Study)
Building Brand Architecture: Nike and Adidas:
Consumer Based Brand Equity Survey - Nike and Adidas (Shoes)