The impact of digital technology on relationships in a business network
Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
B2B Notes for cheat sheet Final COPY - MKTG1323 - StuDocu
Arrow case - ARROW VALUE CHAIN ANALYSIS Operations Inbound logistics Primary activities Strong relationships Strong distribution network for many with | Course Hero
B2B green marketing and innovation theory for competitive advantage | Emerald Insight
Customer acquisition and retention ♻
Koporcic, N. (2017). Actor-Resource-Activity (ARA) model for studying Interactive Network Branding in business relationships. Conference proceedings of the Association of Marketing theory and practice (AMTP), March 2017, Myrtle Beach, South Carolina ...