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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas: Seil, Lina: 9783668323971: Amazon.com: Books
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Kanye West Still Loves Wearing His Adidas Merch after German Sportswear Brand Brought Him To The Streets, Cost Him Nearly $2B in Losses - Animated Times
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