![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Kent Graziano on Twitter: Kent Graziano on Twitter:](https://pbs.twimg.com/media/E613Pu3XoAUYpGj.jpg:large)
Kent Graziano on Twitter: ".@UnderArmour's mission: to drive insights and decisions from trusted data to truly be a data-driven organization - Patrick Duroseau, VP of Enterprise and Data Management at Under Armour #
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/Fitness-Aps.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
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Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
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Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Under Armour, Pathway Genomics to use IBM Watson Health analytics for new apps - Boston Business Journal Under Armour, Pathway Genomics to use IBM Watson Health analytics for new apps - Boston Business Journal](http://media.bizj.us/view/img/5596151/fps1879a*1200xx3000-1688-0-93.jpg)